Born and raised in Alaska, it’s not surprising that Matt “The Bear” Novakovich is an avid outdoorsman. For him, “roughing it” isn’t particularly rough. This father of four isn’t just a 2015 Spartan Elite Team World Champion, Mt. Marathon winner, and a six-time world mountain record holder, he also owns a roofing business, spending his days climbing ladders and carrying hundreds of pounds of materials onto rooftops. He considers it yet another training ground for what he loves to do: endurance sp... Read more
Matt Novakovich, also known as the Alaskan Bear, is a Spartan Master's Champion, Yancy Camp Coach & Reebok Sponsored "Fittest Man Over 40". And when he has a secret to tell, we listen. Here is how Matt breaks down his way to build the base of success.... Read more
Stay Up to Date on Our Latest.
Enter your info and we'll send you updates on new products, recipes, HumanN® stories, and promotions.